Piing employed by Auto Trader to help them achieve Guinness World Record breaking brand engagement

10th November 2022•

Our live-stream interactive Quiiz gameshow technology has been employed to support Auto Trader’s attempt to make quizzing history, as they aim to take the title of Largest Online Quiz in the Guinness Book of World Records.

The innovative marketing team at Auto Trader recognise the value of investing in digital-first experiences for their digital-first customers. Together with Piing they have developed a digital quiz and campaign that will ensure meaningful and memorable brand engagement with consumers.

On Tuesday 15th November at 7pm Auto Trader will host the quiz with up to 50,000 contestants competing from across the UK, for the chance to win one of 173 prizes, including three electric vehicles.

Gareth Langley, CEO of Piing, said: “We’ve worked with Auto Trader since 2020, providing employee engagement quizzes for their 1000+ staff, which have inspired their record-breaking brand engagement campaign.

“Our Piing Quiiz technology allows us to host and engage mass audiences anywhere on the planet, enabling hundreds of thousands of players to compete, all from their phone, with no app, making it perfect for employee engagement, and brand engagement."

The game has been fully branded for Auto Trader and will include a live video broadcast of quiz presenters, Rory Reid, Auto Trader’s YouTube Director and Simon Hosannah, Client Director and renowned Olympic Announcer. As well as announcing the questions the presenters can communicate with and congratulate individuals throughout the quiz, identifying them by their player name, which provides personalised content and massively enhances the player experience.

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Having worked with Piing before, we have every faith in them and their technology to host this interactive quiz on a world record-breaking scale. Already the quiz registration numbers have been phenomenal and from a marketing perspective we’re excited to see the levels of consumer awareness and engagement that the quiz delivers.

– Laura McNally, Auto Trader’s Consumer Marketing Director

To take part in the Auto Trader World’s Biggest Quiz on Tuesday at 7pm, pre-register here to receive reminders.

Participants of the quiz can expect to be tested not only for their knowledge but also for their speed of response. Players who want to be a part of the Guinness World Record attempt alongside Auto Trader must answer every question and stay tuned until the very end.