Fan engagement that is actually fun
Crowd games that turn downtime into playtime
Piing turns downtime
into playtime
Downtime in sports and events is boring. Traditional fan activations like T-shirt canons and fancams only ever reach a few people in any crowd.
Fan Activations in 2026 are based on 1980s ideas and technology. with low engagement, small scale, no data collection and zero innovation. Piing engages on a totally different level.
1m+
1m+
Players worldwide
Players worldwide
Players worldwide
Piing Play Data
Piing Play Data
Piing Play Data
91%
91%
Want to play regularly
Want to play regularly
Want to play regularly
Etihad Stadium Fan Survey
Etihad Stadium Fan Survey
Etihad Stadium Fan Survey
35%
35%
Participation rate
Participation rate
SAP Garden, Munich
SAP Garden, Munich
SAP Garden, Munich
Piing turns downtime
into playtime
Piing games bring a crowd together, playing a single game on a big screen, creating an atmosphere you can see, hear and feel.
Two Guinness World Records prove it: Piing scales to any crowd, at any size, with total confidence.
Piing games bring a crowd together, playing a single game on a big screen, creating an atmosphere you can see, hear and feel.
Two Guinness World Records prove it: Piing scales to any crowd, at any size, with total confidence.
Brand activations that delight crowds of any size
Brand activations that delight crowds of any size
1,000+
1,000+
1,000+
Players per hour fanzone games
Players per hour Fanzone Games
Players per hour fanzone games
50,000+
70,000+
50,000+
Player penalty shootouts
Player penalty shootouts
Player penalty shootouts
70,000+
100,000+
70,000+
Player live trivia
Player live trivia
Player live trivia
Piing gives before it gets - we let fans play before we ask for anything. It's a very different approach to how most people collect user data.
Maybe that's why it works so well.
Piing gives before it gets - we let fans play before we ask for anything. It's a very different approach to how most people collect user data.
Maybe that's why it works so well.
65%
65%
65%
Opt-in to marketing
Opt-in to marketing
Opt-in to marketing
83%
83%
83%
Gameover CTA tap rate
Gameover CTA tap rate
Gameover CTA tap rate
10x
10x
10x
Brand recall vs traditional activations
Brand recall vs traditional activations
Brand recall vs traditional activations
Trusted by Brands & Rightsholders
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1468.009 79.915 C 1457.55 59.671 1445.153 40.537 1437.498 36.891 C 1450.92 35.663 1468.009 34.854 1476.335 34.854 C 1491.23 34.854 1495.146 36.891 1504.273 56.754 C 1518.572 89.02 1529.201 113.341 1535.417 131.384 C 1550.558 107.606 1561.162 91.31 1574.912 69.117 C 1578.301 63.638 1581.153 56.754 1581.153 50.206 C 1581.153 45.103 1580.263 39.348 1578.009 36.889 L 1637.055 36.889 C 1625.669 39.348 1574.277 120.223 1563.43 138.465 M 1762.997 89.018 C 1753.82 72.516 1734.157 59.886 1712.716 59.886 C 1693.944 59.886 1677.354 67.653 1677.354 87.591 C 1677.354 104.471 1698.173 115.886 1719.859 129.899 C 1743.579 144.734 1768.117 163.03 1768.117 194.689 C 1768.117 236.112 1727.894 261.455 1681.339 261.455 C 1662.201 261.455 1642.174 257.821 1619.697 249.302 L 1623.377 194.103 C 1634.263 216.085 1654.524 233.565 1684.484 233.565 C 1707.559 233.565 1724.746 222.398 1724.746 202.919 C 1724.746 186.436 1710.703 176.173 1693.614 165.842 C 1657.694 144.145 1634.788 126.814 1634.788 95.284 C 1634.788 48.237 1674.196 32.497 1714.996 32.497 C 1738.728 32.497 1753.563 36.889 1768.726 36.889 Z M 277.777 103.358 C 278.864 115.621 278.783 127.959 277.534 140.207 C 275.97 158.195 272.972 168.966 268.643 180.495 C 264.406 191.942 259.111 202.969 252.827 213.433 L 252.473 214.012 C 250.59 217.085 249.207 219.334 248.428 220.389 C 248.3 220.242 248.151 220.079 247.974 219.895 C 247.263 219.151 246.202 218.047 244.566 216.409 C 242.165 214.008 235.443 205.223 233.551 202.523 C 230.813 198.649 228.363 194.579 226.221 190.345 L 225.205 188.178 L 223.324 189.66 C 221.202 191.522 220.051 194.253 220.199 197.072 C 220.239 199.766 220.862 202.887 222.492 208.588 C 224.641 215.66 227.511 222.493 231.056 228.979 C 231.499 229.808 231.949 230.618 232.371 231.374 C 234.882 235.876 235.851 237.945 234.663 238.806 C 234.5 238.917 234.305 238.973 234.108 238.963 C 232.62 238.963 229.872 237.543 226.75 235.161 C 223.978 233.052 216.551 226.767 207.561 214.21 C 200.838 204.806 194.995 194.803 190.105 184.328 L 189.327 182.683 C 188.564 182.961 187.83 183.313 187.134 183.732 C 186.388 184.15 185.768 184.76 185.338 185.499 C 184.263 187.691 183.91 190.167 184.328 192.573 C 185.148 199.253 189.076 209.46 192.233 216.824 C 197.575 229.259 207.402 243.25 214.707 252.796 C 214.991 253.163 215.324 253.551 215.665 253.955 C 216.144 254.503 216.595 255.075 217.017 255.668 C 216.381 256.32 214.888 257.531 213.088 259.015 L 210.401 261.202 C 200.709 269.204 190.291 276.284 179.283 282.349 C 170.156 287.452 151.586 296.876 139.277 300.17 C 126.964 296.876 108.398 287.453 99.272 282.349 C 88.255 276.293 77.832 269.212 68.141 261.202 L 65.385 258.954 C 63.584 257.483 62.099 256.253 61.491 255.631 C 61.784 255.266 63.545 253.163 63.831 252.796 C 71.128 243.272 80.955 229.294 86.304 216.824 C 89.455 209.471 93.393 199.29 94.227 192.562 C 94.637 190.163 94.282 187.697 93.212 185.512 C 92.69 184.575 91.88 183.832 90.902 183.392 L 89.226 182.692 L 88.444 184.331 C 83.549 194.804 77.704 204.807 70.982 214.213 C 62.018 226.757 54.581 233.042 51.798 235.164 C 48.728 237.512 45.912 238.966 44.439 238.966 C 44.277 238.976 44.115 238.941 43.972 238.866 L 43.699 238.648 C 42.803 237.701 43.815 235.611 46.2 231.343 C 46.62 230.585 47.054 229.799 47.501 228.984 C 51.035 222.499 53.9 215.67 56.05 208.604 C 57.694 202.879 58.316 199.758 58.351 197.077 C 58.503 194.256 57.348 191.523 55.22 189.665 L 53.341 188.183 L 52.327 190.35 C 50.185 194.584 47.735 198.654 44.995 202.528 C 43.088 205.239 36.354 214.043 33.98 216.414 C 32.337 218.052 31.279 219.169 30.567 219.916 C 30.393 220.098 30.246 220.25 30.115 220.384 C 29.314 219.305 27.863 216.941 25.886 213.71 C 19.526 203.167 14.175 192.048 9.902 180.501 C 5.56 168.957 2.558 158.189 1.005 140.209 C -0.25 127.952 -0.33 115.603 0.766 103.33 C 2.154 88.9 5.769 75.285 10.941 64.974 C 18.245 50.395 27.35 41.761 38.757 38.559 C 42.775 37.426 46.928 36.836 51.103 36.805 C 60.167 36.805 67.403 39.785 72.615 45.666 C 75.556 49.149 76.637 53.836 75.517 58.255 C 74.505 62.211 71.73 64.776 68.04 66.508 C 67.382 66.807 66.698 67.047 65.997 67.225 C 66.269 67.967 66.637 68.67 67.092 69.316 C 70.734 75.186 77.832 78.271 87.571 78.271 C 89.929 78.266 92.283 78.099 94.617 77.771 C 108.488 75.842 114.729 67.088 117.013 50.228 C 117.903 43.647 118.75 38.109 114.512 31.267 C 111.536 26.465 103.053 23.632 96.851 23.656 C 91.302 23.682 88.363 25.122 86.591 26.977 C 86.515 26.706 86.122 26.244 86.019 25.992 C 85.133 24.036 84.909 21.845 85.38 19.75 C 86.155 16.568 87.911 13.711 90.399 11.581 C 94.063 8.436 98.465 6.272 103.193 5.292 C 106.167 4.601 109.206 4.226 112.259 4.175 C 112.96 4.175 115.316 4.164 116.367 4.248 C 116.824 4.28 116.896 4.081 117.232 3.671 C 119.259 1.22 122.451 -0.121 128.267 0.009 C 132.742 0.109 138.703 0.337 143.394 1.844 C 146.495 2.796 149.433 4.213 152.109 6.046 C 155.329 8.365 157.772 11.603 159.118 15.335 C 161.149 21.816 162.232 28.556 162.334 35.347 C 162.653 50.912 164.866 60.37 169.225 66.004 C 176.258 75.092 182.267 76.989 189.536 77.447 L 190.323 77.456 C 204.042 77.456 209.039 73.113 211.276 69.799 C 211.891 68.937 212.461 68.043 212.984 67.123 C 212.017 66.955 211.065 66.711 210.136 66.393 C 206.651 65.088 204.039 62.14 203.162 58.524 C 201.952 54.042 203.012 49.253 206 45.7 C 212.504 38.15 222.185 36.912 227.373 36.843 L 227.959 36.843 C 231.953 36.83 235.925 37.433 239.734 38.631 C 244.496 40.061 248.955 42.351 252.891 45.389 C 260.009 51.083 264.497 58.855 267.607 64.981 C 272.71 75.033 276.523 89.382 277.782 103.357" fill="rgb(255, 255, 255)" height="300.1704278191176px" id="xYPMNtN6F" transform="translate(0.016 0)" width="1768.72631407068px"/></g></svg>)
Big Games for Big Events
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Gameplay per day
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Fans
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McLaren: Live London
2k+
20'
12
Rightsholder
Brand
Players
Gameplay per day
Games played
AIX: Euro 24 Fan Park Watch Party
2k+
15k
10
Event
Brand
Players
Fans
Games played
Wimbledon: Turning queue downtime into Barclays funtimes
8k+
40'
423
Rightsholder
Brand
Players
Gameplay per day
Games played
AIX: Euro 24 Fan Park Watch Party
2k+
15k
10
Event
Brand
Players
Fans
Games played
McLaren: Live London
2k+
20'
12
Rightsholder
Brand
Players
Gameplay per day
Games played
Wimbledon: Turning queue downtime into Barclays funtimes
8k+
40'
423
Rightsholder
Brand
Players
Gameplay per day
Games played
