a video of some fast cars
Piing makes arcade games for 30 to 100,000 players that everyone can play, for stadiums, events, anywhere with a competition-loving crowd. Our games bring a new dimension to downtime, fire up fanzones and energise events, all through a smartphone and a big screen.
However big your crowd and wherever they are, Piing has a solution to fit. We connect people in the real world, remote or a hybrid of both, allowing everyone to play together.
Our fanzone games engage 30-100 players at a time, our Pen Kick game engages 1,000 - 100,000, and Quiiz scales even larger, to a number we've not quite worked out yet.
Piing has twice broken the Guinness World Record for the largest online quiz.
Ever heard 50,000 fans cheering your brand? No? That's because traditional ads are ignored by crowds.
Piing is a new advertising channel disrupting sports and live events globally, engaging fans with positive moments they will remember long after they’ve left the venue.
Piing smashes traditional digital marketing techniques out of the park.
Man City fans' responses to the question "How could we improve Pen Kick?"
Our post-game surveys prove that mass-participation really works. Nobody has ever received responses like this from a billboard or video ad.
a video of some fast cars
Piing has become Official Crowd Games Supplier to Manchester City FC in a deal that will enable fans to take part in Piing games pre-match and at half-time in the Etihad Stadium and the Joie Stadium on match days, as well as in hospitality areas such as the Blue Carpet experience.
We’ve been creating games for international brands for more than 25 years, and between us have founded three award-winning digital agencies.
Our love of sport is something we carry into our spare time, and when we’re not engaging massive crowds in gameplay, we’re keeping ourselves busy with things like climbing, running, sailing, cycling and playing tennis (not all at the same time).
We're all based around Manchester, England.